Privacy Policy

Last updated: 12 October 2026

Tiia Mari Designs, trading as Tiiamari Print & Design, respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, place an order, subscribe to our newsletter or contact us.

We handle personal information in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Tiiamari Print & Design is an independent UK-based design and print business operated under the trading name Tiia Mari Designs.

Business: Tiia Mari Designs
Trading as: Tiiamari Print & Design
Website: tiiamari.com
Location: United Kingdom
Email: hello@tiiamari.com

We are responsible for determining how and why personal information collected through our website is processed. This means we act as the data controller for that information.

For questions about this Privacy Policy or how we handle your personal information, please contact us using the email address above.

2. Information We Collect

When you visit our website, place an order, contact us or subscribe to our newsletter, we may collect the following information:

• Your name
• Billing and delivery addresses
• Email address
• Telephone number
• Order and transaction details
• Products purchased and options selected
• Personalisation details supplied for custom products
• Artwork, logos, photographs or other files you upload
• Messages, enquiries and correspondence
• IP address, browser type and device information
• Website usage information
• Cookie preferences and information collected through cookies or similar technologies

We collect only the information reasonably necessary to provide our products and services, operate our website and meet our legal obligations.

Payment card information is processed securely by our payment providers. We do not directly store your full payment card details.

3. How We Use Your Information

We use personal information to:

• Process and fulfil orders
• Produce personalised and custom products
• Prepare and send artwork proofs where applicable
• Contact you about your order
• Process payments and refunds
• Arrange delivery
• Respond to enquiries and provide customer support
• Resolve order issues, returns, complaints and disputes
• Maintain accounting, tax and business records
• Protect our website and business against fraud or misuse
• Comply with legal and regulatory requirements
• Improve our website and customer experience
• Send marketing emails where you have chosen to receive them
• Measure the effectiveness of our website and advertising, where permitted

We do not sell your personal information.

4. Our Legal Bases for Processing Your Information

Under UK GDPR, we must have a lawful basis for processing personal information.

Depending on how you interact with us, we may rely on the following legal bases.

Contract

Where processing is necessary to fulfil your order or provide a service you have requested.

This includes processing payments, producing personalised products, arranging delivery and communicating with you about your purchase.

Legal Obligation

Where we must process or retain information to comply with applicable laws, including accounting, tax and record-keeping requirements.

Legitimate Interests

Where processing is reasonably necessary for operating and protecting our business, provided those interests are not overridden by your rights and freedoms.

This may include responding to enquiries, maintaining website security, preventing fraud, handling disputes and improving our services.

Consent

Where you have actively agreed to a particular use of your information.

This includes subscribing to our marketing emails and accepting non-essential cookies where consent is required.

You may withdraw your consent at any time.

Withdrawing consent does not affect processing that was lawful before consent was withdrawn.

5. Personalised Orders and Uploaded Artwork

Many of our products are personalised or made to order.

When you purchase a personalised product, we use the information you provide to create and fulfil your order.

This may include:

• Names and dates
• Personalised wording
• Logos and branding
• Photographs and illustrations
• Artwork files
• Other information provided through product options or order notes

Where artwork proofs are provided, these will normally be sent to the email address supplied with your order.

Please ensure that your contact information and personalisation details are accurate when placing an order.

We use submitted artwork and personalisation information for order fulfilment and related customer service purposes.

We do not use customer-supplied personal artwork or photographs for unrelated marketing purposes without an appropriate lawful basis.

6. Payments

Payments made through our website are processed by third-party payment providers.

These providers may collect and process information necessary to authorise payments, prevent fraud and complete transactions.

We do not directly store your full payment card details.

Payment providers process information in accordance with their own privacy policies and applicable data protection requirements.

7. Delivery and Shipping

When you place an order requiring physical delivery, we share the information necessary to deliver your purchase with the relevant postal or courier service.

This may include:

• Your name
• Delivery address
• Email address
• Telephone number
• Shipping information
• Information required for customs clearance or international delivery

We primarily use Royal Mail for deliveries and may use other postal or courier providers where appropriate.

For international orders, relevant information may also be shared with customs authorities or delivery partners where required.

We share only the information reasonably necessary to fulfil and deliver your order.

8. Who We Share Your Information With

We use trusted third-party services to operate our website and fulfil orders.

Depending on how you interact with our business, your information may be processed by:

Website and Ecommerce Services

Our website uses WordPress and WooCommerce to provide online shopping, checkout and order management functionality.

Payment Providers

We use third-party payment processors to securely process transactions.

Delivery Providers

We use Royal Mail and, where necessary, other delivery services to fulfil customer orders.

Email Marketing

We use MailerLite to manage newsletter subscriptions and send marketing communications.

Website Hosting

Our website hosting provider processes certain technical information necessary to operate, maintain and secure our website.

Accounting and Business Administration

We may use accounting, bookkeeping and administrative services to maintain financial records and meet legal obligations.

Website Security and Technical Services

We may use third-party services to maintain website functionality, security, performance and technical support.

Analytics and Advertising

Where enabled, we may use website analytics and advertising services to understand website usage and measure the performance of our marketing.

Any non-essential cookies or similar tracking technologies are subject to applicable consent requirements.

We may also disclose information where required by law or where reasonably necessary to establish, exercise or defend legal claims.

We do not sell personal information to third parties.

9. International Data Transfers

Some of the third-party services we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place, as required by UK data protection law.

Depending on the circumstances, these may include UK adequacy regulations, approved contractual safeguards or other lawful transfer mechanisms.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer support and complying with legal obligations.

Customer Accounts

Customer account information is retained while an account remains active. We may remove or anonymise accounts that have been inactive for an extended period, provided the information is no longer required for order fulfilment, accounting, legal obligations or other legitimate business purposes.

Order and Transaction Records

We generally retain relevant order, transaction and accounting records for up to six years, or longer where required by applicable tax, accounting or other legal obligations.

Personalisation Details and Uploaded Artwork

Personalisation information and customer-supplied artwork may be retained for a reasonable period after an order has been completed to assist with enquiries, order issues and repeat purchases.

We periodically review this information and delete it when it is no longer required, subject to any applicable legal obligations.

Customer Enquiries

Customer correspondence is retained for as long as reasonably necessary to respond to enquiries, resolve issues and maintain appropriate business records.

Marketing Subscriptions

We retain your marketing contact information while you remain subscribed to our newsletter.

If you unsubscribe, we may retain limited information necessary to record your preference and ensure that you do not receive further marketing communications.

Website and Technical Information

Technical information and website logs are retained according to the operational and security requirements of our website and relevant service providers.

Where information is no longer required, we take reasonable steps to delete it or anonymise it.

11. Cookies and Similar Technologies

Our website uses cookies and similar technologies to provide essential functionality, improve the customer experience and, where enabled, support analytics and advertising.

Essential Cookies

Some cookies are necessary for our website to function correctly.

These may be used to:

• Maintain your shopping basket
• Remember information during checkout
• Process orders
• Support customer account functionality
• Maintain website security
• Remember cookie preferences

These cookies do not generally require consent where they are strictly necessary to provide a service requested by you.

Optional Cookies

We may also use optional cookies or similar technologies for:

• Website analytics
• Understanding visitor behaviour
• Measuring advertising performance
• Marketing and advertising

Where consent is required, these technologies will only be activated after you have provided your consent.

You can accept, reject or manage optional cookies using the cookie controls available on our website.

You can also manage or delete cookies through your browser settings.

Please note that disabling certain essential cookies may affect website functionality.

12. Email Marketing and Newsletter Subscriptions

If you choose to subscribe to our newsletter, we may send you emails about:

• New products and collections
• Product updates
• Special offers and promotions
• Seasonal products
• News and inspiration from Tiiamari Print & Design

We use MailerLite to manage our email marketing.

When you subscribe, we collect your email address and any additional information you voluntarily provide.

Email Confirmation

We use a confirmation process for newsletter subscriptions.

After submitting the signup form, you may receive an email asking you to confirm your subscription.

Your subscription is completed when you follow the confirmation instructions.

Unsubscribing

You can unsubscribe at any time using the unsubscribe link included in our marketing emails.

You may also contact us at hello@tiiamari.com to request removal from our marketing list.

We do not automatically subscribe customers to marketing emails simply because they have placed an order.

Where we rely on consent for marketing communications, you may withdraw that consent at any time.

13. Social Media, Website Analytics and Advertising

We use social media platforms to share our products, promote our business, provide updates and communicate with customers.

These platforms may include Pinterest, Instagram, Facebook, TikTok and other social media services.

When you interact with our social media accounts, the relevant platform may collect and process your personal information in accordance with its own privacy policy.

If you contact us through social media, we may use the information you provide to respond to your enquiry or provide customer support.

Website Analytics

We may use website analytics services to understand how visitors interact with our website and improve our products, services and customer experience.

Depending on the services enabled, analytics tools may collect information such as:

• Pages visited and products viewed
• How visitors navigate our website
• Device and browser information
• IP address and approximate geographical location
• Referral sources
• Website interactions and performance information

Where required by law, analytics cookies and similar technologies will only be used after you have provided your consent.

Online Advertising

We may advertise our products and services through third-party platforms, including Google, Pinterest, Meta (Facebook and Instagram) and TikTok.

Where enabled, we may use advertising tools such as tracking pixels, conversion tracking and similar technologies to measure advertising performance and understand how visitors interact with our website after viewing or clicking an advertisement.

Depending on the services used, these technologies may collect information about website visits, product views, purchases and advertising interactions.

Where consent is required, non-essential advertising cookies and tracking technologies will only be activated after you have provided your consent.

You can accept, reject or manage optional cookies using the cookie controls available on our website.

Social Media Links

Our website may contain links to our social media profiles.

When you follow these links, you leave our website and become subject to the privacy practices of the relevant platform.

We recommend reviewing the privacy policies of any third-party platforms you use.

Your Choices

You can manage your cookie preferences through the cookie controls available on our website.

You may also be able to manage personalised advertising preferences directly through the settings provided by Google, Pinterest, Meta, TikTok and other advertising platforms.

14. Your Data Protection Rights

Under UK data protection law, you may have certain rights regarding your personal information.

Depending on the circumstances, these may include:

Right of Access

You may request a copy of the personal information we hold about you.

Right to Rectification

You may ask us to correct inaccurate or incomplete information.

Right to Erasure

You may request deletion of your personal information in certain circumstances.

Right to Restrict Processing

You may ask us to restrict how your information is processed in certain circumstances.

Right to Object

You may object to certain processing of your personal information, including processing based on legitimate interests.

Right to Data Portability

You may request that certain personal information be provided to you or transferred to another organisation where applicable.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time.

These rights are not absolute and may be subject to legal exceptions.

For example, we may need to retain certain order and transaction records to comply with tax or accounting obligations.

To exercise your rights, please contact hello@tiiamari.com.

We will respond to requests in accordance with applicable data protection law, normally within one month.

15. Your Right to Object to Marketing

You have the right to object at any time to the processing of your personal information for direct marketing purposes.

If you object to direct marketing, we will stop processing your information for that purpose.

You can unsubscribe from our marketing emails using the unsubscribe link included in each email.

You may also contact us directly at hello@tiiamari.com.

16. Automated Decision-Making

We do not use personal information to make solely automated decisions that produce legal or similarly significant effects on individuals.

We may use automated systems for routine website functionality, order processing, security and marketing administration.

These activities do not involve solely automated decisions that produce legal or similarly significant effects.

17. Children’s Privacy

Our website is intended for customers purchasing products and services.

We do not knowingly collect personal information directly from children for marketing purposes.

Some personalised products may include information relating to children, such as names, ages or photographs, where this information has been provided by a parent, guardian or other customer placing an order.

We use this information only as reasonably necessary to produce and fulfil the relevant order and provide related customer service.

If you believe that personal information relating to a child has been provided to us inappropriately, please contact hello@tiiamari.com.

18. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against:

• Unauthorised access
• Accidental loss
• Misuse
• Alteration
• Unauthorised disclosure

These measures may include secure website connections, access controls, software updates and the use of reputable third-party service providers.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

19. Links to Other Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of websites operated by other organisations.

We recommend reviewing the privacy policies of any third-party websites you visit.

20. Complaints

If you have concerns about how your personal information has been handled, please contact us first so that we can investigate.

Email: hello@tiiamari.com

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

ICO website: ico.org.uk

You do not need to contact us before making a complaint to the ICO.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, products, services, service providers or legal obligations.

Any updates will be published on this page, together with the date of the latest revision.

We encourage visitors to review this Privacy Policy periodically.

22. Contact Us

If you have questions about this Privacy Policy, how we process personal information or your data protection rights, please contact:

Tiia Mari Designs
Trading as Tiiamari Print & Design
United Kingdom

Email: hello@tiiamari.com
Website: tiiamari.com